All companies, big and small, have one thing in common to
say about leads – which is that the leads are bad. Many companies can’t afford
to spend time on lead generation and therefore opt to buy lists.
Yes, it is one of the easiest ways to acquire a prospect
list. There is no doubt about that. But the question is, is that investment
worth it. You spend thousands of dollars on a list believing that you can
improve your ROI by 10/20/30x in a very short time. But unfortunately it doesn’t happen like that. Why?
Most of the times, the data in such lists is unreliable and
outdated. The reason is, list vendors often
store data over a period of time. Chances are that they might be very old data,
not updated for a while, incomplete or even obsolete.
Just how clean is your data? Identify where your data requires attention, allowing you to choose which areas to improve.
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A Hubspot study says that marketing databases degrade about
22.5% every year. So if the data is not reliable, updated and accurate, you
can’t expect things to go the right way. All your marketing efforts based on
incomplete and wrong data would turn into a disaster.
Another major element is the cost. Some of the popular
online database companies charge you on a per-lead basis – up to $2000/month for 1000 leads. Just
because you are spending thousands of dollars, no one guarantees you a sale. In
addition, you aren’t choosing the leads. You pay and you receive the list what
your vendor provides.
And, if you are going after niche markets, the chances are
that only a handful leads will be useful. So whatever money that you spent on
other leads goes in vain.
What’s more? Your list vendor sells the same list to your
competitor as well and you lose your competitive edge too. So all you get is a
list of suspects that is often incomplete, inaccurate, unreliable and not
exclusive.
If you don’t have a list of B2B prospects with complete
business contact information, how would you reach them and what difference will
it make even if you have the world’s best product or service. This is where a
B2B lead generation tool such as LeadGrabber Pro can make a huge difference.
LeadGrabber Pro is a powerful B2B list building tool that
will help you:
Perform real-time search and generate fresh B2B leads – You
get the most recent information about the prospect.
Generate unlimited number of leads – You can generate any
number of leads depending on your requirements.
Absolutely easy to use – Anyone can use the product, a
novice or an expert.
Advantages of LeadGrabber Pro over other products:
Provides real-time search results – No stored up data that
is old.
Finds email addresses of the prospect’s co-workers as well.
Helps you project email address.
Finds decision makers for a list of companies.
Helps you check for duplicates.
Provides time zone of your prospects that is very important
to plan your campaigns.
Single-click transfer to any popular database.
Cost effective.
Article From: www.egrabber.com
