How to Build Your Own Customized B2B Prospecting Lists for Free

A customized prospecting list is a great resource for your cold calling, direct mail, and email marketing efforts. If you prefer to "do it yourself," here are nine steps for building a free B2B marketing database for your outbound marketing campaigns.

3 Ways to Build Local Email Marketing That Rocks

Location, location, location. This favorite real estate mantra is now vital to your email marketing strategy as well. When it comes to sending the most timely, relevant campaigns possible, leveraging the geographic location of your readers can give you a huge advantage.

Build A Targeted Prospect List From Your LinkedIn Network

Developing a list of qualified prospects for your sales efforts can be a daunting challenge. Having such a list of people who already know who you are and what you do is pretty much impossible, right?

Not with those people already in your LinkedIn 1st-degree connection list.

It doesn’t matter if you develop your own clientele, if you have accounts assigned to you, or if you prospect in an assigned territory. Identifying to whom you are connected should be among the first things you do in your sales efforts.

How to build an effective mailing list

The key to effective email marketing is to build a perfectly targeted mailing list tailored to your business needs. The last thing you want to do is to buy a list of email addresses repeatedly used for mass mailing by plenty of your competitors.