Step 1: Pick Your Data Source
Regardless of the strategy you choose, the first thing you need to
identify is the source of where you are going to find basic information about
your potential customers. In most cases B2B sales professionals prefer LinkedIn
and other social media to search for certain types of leads. Using this source
of data will give you the advantage of identifying decision makers in your
target companies. It can also help you to enrich your leads with valuable
information that can be used later to personalize your outreach.
