A Simple Strategy For Building A Targeted Prospect List

Any marketing or sales campaign begins with a list – a list of contacts that fit your “ideal customer” profile, or that you suspect may be in the market for your product or services.

Many businesses will rely on word of mouth to build up a list of loyal customers and simply market to them through an email newsletter or other promotional material. This should definitely be part of your strategy, as it’s far easier to get repeat business out of your previous customers than it is to get new business out of cold leads.

Successful prospect list building

Prospect list building can make or break marketing campaigns. Whether you a growing or established organization, if your solution can target a large range of industries, it can be tough to know where to start in prospect list building. Executing a lead generation campaign when you don’t know to whom you are selling takes some ingenuity, but it can be done. Here are a few ways to make your prospect list building succeed.