Tips to Build and Maintain Prospect Database

What is Prospect Database?

Prospect Database refers to a repository containing various contact names, addresses, company name etc managed in an organized way. A prospect database comprises of various records pertaining to your potential customer or sales lead which is qualified on the basis of certain criteria like target industry, geographic location etc.

5 Tips for Quickly Building a Targeted Prospect List

You’ve written a great introduction email and have prepared an inspiring cold-call pitch, but how do you actually get in touch with and make contact with the prospect? Calling the company’s switchboard or filling out their website “contact us” form are not efficient or effective ways to connect with senior marketing decision-makers for new business for your agency.

A Simple Strategy For Building A Targeted Prospect List

Any marketing or sales campaign begins with a list – a list of contacts that fit your “ideal customer” profile, or that you suspect may be in the market for your product or services.

Many businesses will rely on word of mouth to build up a list of loyal customers and simply market to them through an email newsletter or other promotional material. This should definitely be part of your strategy, as it’s far easier to get repeat business out of your previous customers than it is to get new business out of cold leads.

Successful prospect list building

Prospect list building can make or break marketing campaigns. Whether you a growing or established organization, if your solution can target a large range of industries, it can be tough to know where to start in prospect list building. Executing a lead generation campaign when you don’t know to whom you are selling takes some ingenuity, but it can be done. Here are a few ways to make your prospect list building succeed.

How to Build Your Own Customized B2B Prospecting Lists for Free

A customized prospecting list is a great resource for your cold calling, direct mail, and email marketing efforts. If you prefer to "do it yourself," here are nine steps for building a free B2B marketing database for your outbound marketing campaigns.

3 Ways to Build Local Email Marketing That Rocks

Location, location, location. This favorite real estate mantra is now vital to your email marketing strategy as well. When it comes to sending the most timely, relevant campaigns possible, leveraging the geographic location of your readers can give you a huge advantage.

Build A Targeted Prospect List From Your LinkedIn Network

Developing a list of qualified prospects for your sales efforts can be a daunting challenge. Having such a list of people who already know who you are and what you do is pretty much impossible, right?

Not with those people already in your LinkedIn 1st-degree connection list.

It doesn’t matter if you develop your own clientele, if you have accounts assigned to you, or if you prospect in an assigned territory. Identifying to whom you are connected should be among the first things you do in your sales efforts.