3 Steps to Building a Prospect List With Zero Budget

Step 1: Pick Your Data Source

Regardless of the strategy you choose, the first thing you need to identify is the source of where you are going to find basic information about your potential customers. In most cases B2B sales professionals prefer LinkedIn and other social media to search for certain types of leads. Using this source of data will give you the advantage of identifying decision makers in your target companies.

How to build a highly targeted prospect list

The road to landing a B2B sale can be a long and winding one. But whatever that journey may look like for you, it all starts with understanding your target market and who may have a need for your product. Identifying potential customers – or sales prospecting as it’s commonly known - is what lies right at the beginning of the sales process. As before you can start selling anything to anyone, you need to have a list of people to sell to. And that’s a fact that will never change.